MBA + MIP

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NEWS & EVENTS

Recent stories from around campus, published daily

๐—ฅ๐—ฒ๐˜๐—ฎ๐—ถ๐—ป๐—ถ๐—ป๐—ด ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—ฆ๐—ฎ๐—น๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐——๐˜‚๐—ฟ๐—ถ๐—ป๐—ด ๐—ฃ๐—ฎ๐—ป๐—ฑ๐—ฒ๐—บ๐—ถ๐—ฐ: ๐—”๐—ป ๐—จ๐—ป๐—ฝ๐—ฟ๐—ฒ๐—ฐ๐—ฒ๐—ฑ๐—ฒ๐—ป๐˜๐—ฒ๐—ฑ ๐—–๐—ต๐—ฎ๐—น๐—น๐—ฒ๐—ป๐—ด๐—ฒ

NSB Academy is organizing a webinar on the topic "๐—ฅ๐—ฒ๐˜๐—ฎ๐—ถ๐—ป๐—ถ๐—ป๐—ด ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—ฆ๐—ฎ๐—น๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐——๐˜‚๐—ฟ๐—ถ๐—ป๐—ด ๐—ฃ๐—ฎ๐—ป๐—ฑ๐—ฒ๐—บ๐—ถ๐—ฐ: ๐—”๐—ป ๐—จ๐—ป๐—ฝ๐—ฟ๐—ฒ๐—ฐ๐—ฒ๐—ฑ๐—ฒ๐—ป๐˜๐—ฒ๐—ฑ ๐—–๐—ต๐—ฎ๐—น๐—น๐—ฒ๐—ป๐—ด๐—ฒ" by the eminent speaker Dr. Uma Gulati, Professor, Management Department Gitarattan International Business School, Delhi. Every brand aims to create its own identity and stand out from their competitors. To achieve this goal, brands should be able to shape the decision making of the consumers especially when it comes to choosing among multiple brands. Itโ€™s the Salience that is a vital factor for the success of the marketer. After attending this webinar, You'll be able to understand what exactly is brand Salience and what can brands do to attain higher salience.