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A good team of faculty Essential for your success
At NSB Academy, we understand that the fundamental difference in the quality of management education provided is made by the faculty that we choose. Therefore, we have recruited nothing but the best team of faculty from industry and academics to offer you a top-notch teaching experience and ensure your success.
Dr. S. R. Sridharamurthy, President, Professor (International Business & Corporate Strategy)
MVSc, PGDBA, MBA (USA), PhD, Over 25 years of experience
Dr. S. Syed Ahamed
Associate Dean & Professor in Marketing
MBA, MA, Mphil, PhD, Over 18 years of experience
Dr. S. Md. Karimulla B
Associate Professor in Operations and Decision Sciences
M.Sc., MBA, PhD, 14+ years of experience
Dr. R. Krishna
Professor (Organizational Behaviour)
MBA (HR & Marketing), M.Phil.(Mngt.) Ph.D., 35+ years of experience
Dr. Madhan Kumar
Assistant Professor (Marketing & HR)
MBA (HR & Marketing), PhD, 8+ years of experience
Prof. Rajni Gupta
Assistant Professor (Marketing & General Management)
PGDBM, M.Phil, (PhD), 9+ years of experience
Prof. Swarnadeep Maity
Assistant Professor (Finance & Operations)
MBA (Finance), (PhD), 6+ years of experience
Prof. Abishek Santhosh Raj
Assistant Professor (Marketing & Brand Management)
MBA (Marketing), (PhD), 3+ years of experience
Prof. Aradhita Deb
Assistant Professor (Marketing & General Management)
MBA (Marketing), (PhD), 2+ years of experience
Dr. S. R. Sridharamurthy, President
He is the Founder President of NSB and has close to 25 years of entrepreneurial, administrative, consulting, teaching and research experience. He specializes in International Business, Cross-cultural Management & Corporate Strategy.
Dr.Sridhara holds PhD in Management from VIT University and MBA from the University of North Carolina at Charlotte, USA. His work experience spans across government, MNCs and Private sector. He has rich experience of serving in academic institutions; Ohio-Manipal School of Business (Assistant Director), Acharya Group of Institutions (Director of Corporate and Public Relation) and Bhavan-SIET Institute of Management (Director).
He also has experience as entrepreneur and consultant. He has served as the consultant for American Soy Association – International Marketing and ESC-Pau, France and as the Director for Educare Consultancy Services Private Limited and Jaika Ventures Hospitality Private Limited.
Dr. Sridhara has extensive national and international teaching experience across many B-Schools. He has taught and delivered lectures at various global business schools such as Ohio University (USA) MBA Program, ESC-Pau Business School (France), The University of Deusto (Spain), St. Mary’s University College MBA Program (UK).
He has been endowed with many prizes, awards and accolades. While he has been awarded University Gold Medal for outstanding performance in Graduate study, he has won many best management faculty awards across Bschools. He is also the recipient of Shiksha Bharati Puraskar by All India Achievers’ Foundation.
DR S Syed Ahamed
Dr. Syed holds a Doctoral Degree in Management, along with M.Phil., MBA & MA. He specializes in the areas of Marketing and Finance.
He is a forward-thinking academician with 18 years of strong academic, research and administrative experience in managing academic institutions approved by AICTE/ UGC, and affiliated to reputed Indian Universities. He also has been a Board of Studies & Board of Examination member for a few leading Universities and Autonomous Colleges. He has the credit of publishing and presenting 28 research papers/articles in the reputed Scopus Indexed, UGC Care List, and other high impact factor journals and in various national and international conferences. He is currently working on ABDC Publications in areas like Neuromarketing, Employee Personality and Neurofinance, serving as an Editorial Board Member and Reviewer for leading Indexed National & International Journals. He has attended many FDP/MDP organised by AICTE, ATAL, NITTT, etc., skilled in preparing proposals for funding and sponsorship. He has served as a Chief/ Additional Superintendent for university examinations. He has experience in organizing national, international conferences, workshops, seminars, industrial visits, FDP & management development programs. He possesses expertise in preparing documents for AICTE approval, University Affiliation, Research Centre Recognition and establishing a new Institution. He is also a member of NIPM, AIMA, AMA, NHRD Chapter-Hosur and other management associations.
He currently holds a position as Associate Dean (MBA & PGDM), responsible for Design & Development of curriculum and course content for MBA, PGDM & PGPM, to prepare reports for University Affiliation/ AICTE Approval, to run complaints check, to create documents needed by associated universities / AICTE, Contributing to national and international accreditations like NBA, NAAC & AACSB.
He is also the Controller of Examinations, and is responsible to direct and coordinate creation and implementation of semester/ trimester schedules, to organise national and international conferences, FDP/MDP seminars, annual day, graduation day, social events, value-added program and campus preparedness programs in association with academic relations to facilitate placement success, to ensure faculty and students grievances and to handle issues related to faculty and student discipline, etc.
Publication 1
A successful brand is the most valuable resource a company has. Brands are used as a external cues to taste, design, prestige, value, fashion, lifestyle, etc. today’s brands are more visible than those in the past.
There are everywhere on the TV, hording, posters and print media. Brands are widely recognized as corporate assets but have been historically evaluated based on non financial attributes like awareness, recognition, and perceived values. India`s Garment Industry is a well-organized enterprise and is among the best in the World. Recent days the youth are giving more importance to showcase them in stylish, fashionable, and smart. The study examines the determinants of Consumer Perception and their impact on purchase intentions towards Branded Men` Garments. The results reveal that Socio-Cultural and Personality related factors induce the purchase intention among the consumers. The study would be very useful for all the Garments manufacturers to understand the Perception level and Expectations of consumers.
Citation: Ahamed, S. Syed, and A. Ravi. "A study on consumer perception towards branded men’s garments in hosur, Krishnagiri district, Tamilnadu." South Asian Journal of Marketing & Management Research 2, no. 9 (2012): 198-205.
The women’s wear market in India has the potential to grow into Rs 65,572 crore market sizes by 2015. Maturing at the rate of 15.2 per cent, as compared to the growth of the total apparel sector at 14.7 per cent,
women’s wear has enjoyed a steady 32 per cent market share. In fact, it is the segment that currently shows the highest growth rate among all major apparel segments. India’s domestic fashion market for apparel, textiles and fashion accessories is currently worth Rs 113,500 crore, which is 9 per cent of the overall retail market (Rs 12,00,000 +crore/US$270 billion) as per the India Retail Report 2007. The country's organized retail market is worth Rs 55,000 crore, with apparel, textiles and fashion accessories accounting for 39 per cent, registering a steady yearon-year growth of 10.7 per cent for the past couple of years. Of the total Rs 113,500 crore fashion market size, women’s wear accounts for 29 per cent share. Second only to the menswear segment, the women’s wear market in the country has enjoyed a robust presence with a steady 32 per cent of market share. The study has undertaken in the Industrial Hub called Hosur, located near to the Bangalore which is known for Textiles, Garments and Fashion. The study examines Consumer Perception towards preferences, frequency of purchase, expenditure incurred for purchasing formal wears, factors influencing the customers for the selection of Formal wear, Usage of Formal wear and the Brand analysis of various brands available at Hosur. The results reveal that Socio-Cultural and Personality related factors induce the purchase intention among the consumers. The study would be very useful for all the Formal wear manufacturers to understand the Perception level and Expectations of consumers and also to know the competitors brands.
Citation: AHAMED, S. SYED. "Consumer Perception and Brand Analysis of Women’s Wear in Indian Market with Special Reference to Hosur." Management 2, no. 9 (2013).
Article URL: https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.682.9353&rep=rep1&type=pdf
Management of Electronic Customer Relationship (e-CRM) is a management approach widely used in today`s business world. CRM is a technique for businesses to develop and maintain long- term customer relationships.
Effective e-CRM strategy enables a company to access new international consumers and suppliers and capture valuable stakeholder data, which is essential to a company‟s growth and market competitiveness. The current study is intended to know the effectiveness of e-CRM on banking industry towards the e-CRM services offered. This study was carried out only with the customers of above-mentioned banks in Bangalore. the study period includes the data collected from 2017 to 2019. The sample of 384 respondents has been interviewed and the sample selection is based on Non- Random-Purposive Sampling Technique and sampling size was determined by a formula for determining the sample size for infinite population. The effectiveness of e-CRM is reflected in terms of customer awareness, accessible from anywhere at any time, good quality services, improvement in usage rate. The other factors such as trust worthy, support services offered by the banks, increased customer transactions and customer satisfaction are revealed as an important factor which measures the E-CRM effectiveness of the banks.
Citation: Dr. S.Syed Ahamed & Anirudh Pareek, “E-CRM Effectiveness on Indian Banking Sector- A Factor Analysis on Effectiveness of E-CRM among The Selected Banks in Bangalore, Karnataka”, Studies in Indian Place Names, Vol-40-Issue-60-March-2020, ISSN: 2394- 3114, PP- 3146-3154. Impact Factor: 6.3.UGC Care Journal.
The principal purpose of the banking industry is rising deposits through loans from surplus units to deficit units and providing loans to different sectors like agriculture, manufacturing, workers and government organisation.
Recently, due to problem of NPA Credits, the banks have converted very much vigilant in terms of providing credit. Since the nature and magnitude of the problem of NPAs is likely to differ in different types of banks, uniform measures or interventions may not yield expected results. This research would be very much helpful for the Bankers in understanding the NPA situations both from Customer and banker`s point of view. The study would be very much helpful for the bankers in suggesting suitable measures to avoid future NPAs and in reducing the available NPAs. This research would assist the government and banking regulators to create and implement new strategies for controlling NPAs. It is revealed from the analysis that, there is a significant influence of Regular Appraisal of Credit and Management of Risk Assessment, Approaching Lok Adalat upon the performance of NPA, in Bangalore, Karnataka. This study would suggest a suitable technique to manage NPAs in the commercial banks.
Citation: Dr. S.Syed Ahamed & Divya H.Maru, “Influence of Controlling measures on Non- Performing assets in Indian Banking Industry- A survey among the selected commercial banks in Bangalore, Karnataka”, Karnataka”, Studies in Indian Place Names, Vol-40-Issue- 40-March-2020, ISSN: 2394-3114, PP – 480-486, Impact Factor: 6.3.UGC Care Journal.
Dr. A. V. Rao
His academic qualifications include MBA (1982), GDMM from IIMM, and Ph.D. in Retail Management. He has a massive work experience of over 37 years. During his working days he worked in India and abroad, travelled extensively to more than 10 countries, trained professionals in various countries and participated in more than 40 workshops and seminars. He has presented 6 papers at national and international seminars/workshops and organised five national and international seminars and workshops
Besides holding charge of academic relations involving entering MOU’s with industries, organising FDP’s for faculties and value added certification programs to students, he is currently in the process of getting NSB accredited with NBA. He also shares his knowledge and experience in teaching subjects of contemporary nature like Business and Industry, Logistics and Supply Chain Management, Retail Management and International Business.
During his current tenure here, NSB entered into an MOU with National Entrepreneurship Network to start an entrepreneurial cell, another MOU for International Internships and MOU with Reliance group to train our students and make them eligible to join the organisation at the end of paid internships of 6 months.
He is also assisting NSB in student admissions, placements and taking the students to industrial visits and inviting distinguished personalities to address students on various subject related topics and resource persons to be panel members in our seminars and workshops.
Dr. Meera Uday
Dr. Meera Uday is a dedicated professional with an admirable experience of 25 years in Industry, Academics & Research. After having initial stint with a few multi-national companies, she transitioned towards academics. She has prior work experience in PES University, PES-IUP, Alliance University, and other reputed Engineering Colleges and Business Schools. She has participated and organized in large number of national and international seminars and conferences and also trained in Infosys and Wipro as a soft skills Trainer and has won several Awards as Best Performer and Best Leader.
Dr. Meera holds a Ph.D. in Management, MBA (HR) and M.Phil (Management). She also possess the Six Sigma Green Belt Certification and proposed many business plans for funded projects from Govt. of India viz AICTE, NSIC, KSCST. Dr. Meera Uday has presented and published around 36 empirical research papers in national and international conferences/reputed journals in the areas of Quality Management, Kaizens, HR Management, Entrepreneurship & Leadership and has won Best Paper Award.
She is honored by NIPM, NCB (National Cooperative Bank, one of the leading urban cooperative banks in Karnataka), QCFI, Government of Karnataka and many more, for her achievements & contributions towards management education.
Publication 1
Education has seen tremendous change in the current times majorly because of the pandemic and its tantrums.
The current generation and people have witnessed an unseen havoc and are still unable to accept this kind of an uncertainty, complexity and volatility in their lifetime. Education has embraced the digital way and online classes have taken over the traditional classroom setup and it has become inevitable to maintain social distance and all the necessary safety measures. Off late, few schools have started with the regular classes on a staggered basis, with few students attending the practical labs on a rotation basis and later on attending the online classes. Blended learning is the current approach adopted by many Government schools and some of the Private schools as an interim practice till the situation improves. This research paper tries to explore the various challenges and opportunities that are associated with the blended learning methodology.
Citation:Uday,Meera and C.N.Udayashankar “BLENDED LEARNING: CHALLENGES AND OPPORTUNITIES” NavaJyoti, International Journal of Multi-Disciplinary Research Volume 5, Issue 2, Feb 2021 , ISSN 2456–3781
Productivity is the key to the success of any organization and directly contributes to the Economic growth of the Country Many Industrial Engineers and Professionals have contributed
To the field of manufacturing Industry practices since centuries, and have formulated various theories and formulae to enhance the productivity, quality and quantity. Lean Manufacturing is the current trend in a Manufacturing Industry which emphasizes on the wastage elimination and more efficient output/productivity. OEE is one such important result which is a reflection of Lean Manufacturing principles and practices. This research paper aims to find and analyze how Lean Manufacturing helps in enhancing the OEE in turn, the productivity of an organization and hence the economic development of a country. The study is conducted among the Automotive ancillaries’ of Bangalore City.
Citation:Uday,Meera and C.N.Udayashankar “THE IMPACT OF LEAN MANUFACTURING ON OEE (OVERALL EQUIPMENT EFFECTIVENESS)” IMPACT: International Journal of Research in Humanities, Arts and Literature (IMPACT: IJRHAL) ISSN (P): 2347-4564; ISSN (E): 2321-8878 Vol. 7, Issue 6, Jun 2019, 223-228
Business Organization relentlessly strive for Success, Revenues, profits and to dominate the market for centuries together.
To achieve this success, a sound organization with dynamic strategies are essential. The organization must be constituted with proactive and performance oriented Professionals. The performance of employees need to be measured periodically and the performance metrics requires a detailed analysis. Consequently, Analytics related to HR details gains importance and therefore HR Analytics is in vogue nowadays. Human resource analytics (HR analytics) is an area in the field of analytics that refers to applying analytic processes to the human resource department of an organization in the hope of improving employee performance and therefore getting a better return on investment. HR analytics does not just deal with gathering data on employee efficiency. Instead, it aims to provide insight into each process by gathering data and then using it to make relevant decisions about how to improve these processes.HR analytics correlates business data and people data, which provides insights into business HR analytics is to provide data on the impact the HR department has on the organization as a whole. Establishing a relationship between what HR does and business outcomes – and then creating strategies based on that information – is what HR analytics is all about.
Citation:Uday,Meera and C.N.Udayashankar “Human Resource Analytics (HR analytics) –A digital pathway for Organizational performance & success” International Journal of Advance and Innovative Research (IJAIR) Volume 6, Issue 1 (III): January - March, 2019,161,ISSN 2394 – 7780, Impact factor:7.36
http://iaraedu.com/about-journal/ijair-volume-6-issue-1-iii-january-march-2019.php
Achieving sustained sound economic performance in a fierce fully competitive environment demands excellent planning & executing skills.
This necessitates a host of Personality traits, predominant among such of whom are Machiavellianism and Locus of Control. The objective of this research work is to understand their role in facing the challenges of Business and Management. The current survey based explorative & descriptive research focused on the said Personality Traits of 100 randomly chosen Medium & Small Scale Entrepreneurs, who manufacture Automotive Components/OEMs and in turn supply to the Automotive Component Giant - BOSCH Ltd., Bangalore. The study determined the two personality traits by administering two structured questionnaires and cross verified the same with their average annual business performance. Interestingly, the research has found that entrepreneurs with higher Machiavellianism and Internal Locus of Control are more successful. Hence, every entrepreneur should have these traits to achieve his entrepreneurial success, sustain it & grow and thus meet the challenges of Business.
Citation:Uday, Meera and Dr.R.Krishna “Personality traits & the challenges of Business and Management - An empirical study of Automotive Industry”, International Academic Research Journal of Business and Management ISSN Number:2227-1287(Print) Volume No.1 Issue No.8 March 2013,Page No 19-29,with Impact factor-6.19
Dr. S.Md. Karimulla Basha
Dr. S. Md. Karimulla Basha is a recognized expert in business management and possesses 14 years of academic experience in different B-Schools. He handles Business Statistics, Operations Research, Business Simulation and other major subjects of MBA and PGDM programmes.
Dr. Karimulla has done his Masters in Computer Science with a distinction, from Andhra University, MBA from S.V. University, Tirupathi and holds a Bachelor Degree in Education from Sri Krishna Devaraya University. An indefatigable learner, he has been awarded Ph.D. from Acharya Nagarjuna University, Guntur, in the area of Financial Analytics in Housing Finance companies. He has also earned the prestigious Global Certification in SAS Base programming by SAS Institute (USA). He is the member of Insurance Institute of India (Hyderabad Institute) and Operations Research Society of India. He also has completed the licentiate level examination from Insurance Institute of India.
A seeker of high-impact learning experiences, Dr. Karimulla has participated in several UGC sponsored faculty development programs, orientation programs and refresher courses to update his skills with the recent industry trends. His several papers have been published in national and international conferences. His subject specializations are Business Statistics, Operations Research, Business Research Methodology, and Data Analysis using Excel and SPSS, Investment & Portfolio Management, Services marketing, Knowledge management, Financial Derivatives and Operations Management. He has conducted several intensive workshops in “Optimization Techniques” and Research Methodology to impart skills and knowledge about usage of SPSS and SAS. He received the Achievement Award from ICBM, Hyderabad for his outstanding paper on Persistency in Insurance sector.
Dr. S. Md. Karimulla draws upon his sound academic background and real-world experience to develop critical thinking and decision making skills in students that equip them to thrive in the competitive world.
Dr. Alok Chhajer
Dr. Alok Chhajer holds a Doctorate in Financial Services from Jain University and PGDM in Finance and Marketing form St. Joseph’s College of Business Administration, Bangalore. He has more than 15 years of experience as Corporate Executive, Academician and as an Entrepreneur.
He started his career as a Relationship Manager at Indiabulls Securities Ltd. and later served in reputed companies like HDFC Bank, Motilal Oswal Securities Ltd. and HSBC Invest Direct. He was a visiting professor for Jain University, Christ University, St. Joseph’s College of Business administration and IFIM Business School. He was a consultant for Times Professional Learning and also owns a financial planning consultancy titled AlreadyLate. He is a Certified Financial Planner from FPSB, India. He has presented papers at many national & international conferences on finance & economics.
Dr. Tanmaya Kumar Mishra
Dr. Tanmaya Kumar Mishra holds a doctorate from Amity University & Masters in Business Administration from Osmania University. He has over 12 years of teaching experience. He has worked in renowned colleges like Malwa Institute of Technology, EMPI Business School, Inshan Institute of Management, Vedic group of Institutions etc. His areas of interests are Organizational Behaviour and Human Resource Management. Dr. Tanmaya's papers have been published in several national and international journals of repute.
Dr. Tanmaya Kumar Mishra
Dr. Tanmaya Kumar Mishra holds a doctorate from Amity University & Masters in Business Administration from Osmania University. He has over 12 years of teaching experience. He has worked in renowned colleges like Malwa Institute of Technology, EMPI Business School, Inshan Institute of Management, Vedic group of Institutions etc. His areas of interests are Organizational Behaviour and Human Resource Management. Dr. Tanmaya's papers have been published in several national and international journals of repute.
Dr. R. Krishna
Dr. R. Krishna is a thorough, knowledgeable professional with 41 years of experience in Industry/Teaching/Training,/Academic administration. A Proactive Leader and an Administrative & Managerial Professional with excellent Communicative, Inter-Personal/Public Relations, Team building, Leadership, People Networking, Teaching & Training Skills, Fostering Ramanuja Management Services, Bangalore, as its CEO. He is committed to nurturing excellence in Human Resources in multitudes of organisations in academic & corporate verticals. He was a Group Director at Don Bosco Group of Institutions, Bangalore, and has provided academic & administrative leadership to the group. He has also served as Associate Dean – Alliance School of Business, Alliance University, Bangalore, and was a Visiting Professor at Indus Business academy. He was also associated with Cambridge Institute of Technology, Bangalore, as Director – PG Studies. He has vast experience in conducting more than 6000+ Training & Development programmes at Staff Training Centres, educational institutions & Corporates in Behavioural Sciences, Marketing & General Management. He is an Academic Counsellor – Indira Gandhi National Open University – for Counselling Management Programmes since 1992 – to date.
Dr. Madhan Kumar
Dr. Madhan Kumar holds a Ph.D. (Marketing) from the University of Madras. He has cleared UGC- NET- JRF exams and possess good research experience. His twelve research articles have been published in reputed national and international journals. He worked at the Sikkim Manipal University and REVA University before joining NSB. He has a sound knowledge in statistical packages like SPSS & AMOS.
Publication 1
Cold calling being one of the most preferred modes of sales strategies in the past, with all digital platforms setting in, is it still the best option a B2B service firm has?
To seek an answer to this interesting question is the purpose of this paper. The study seeks to understand the contributions of both the sales force and the digital marketing team towards lead conversion. The paper also aims to derive a sense-making model for lead conversion based on a few propositions of the study.
Citation: Raj, Abishek Santhosh, Shameem Shagirbasha, and Kumar Madhan. "A model for lead conversions through cold calling in startup B2B services firms in India: a sense-making derivation." South Asian Journal of Business Studies (2021).
Article URL: https://www.emerald.com/insight/content/doi/10.1108/SAJBS-04-2020-0128/full/html
Prof. Siddanagouda P P
Prof. Siddanagouda Police patil is a 1st rank holder in Ph.D. Entrance Examination and K SET examination held by Karnatak University, Dharwad. His academic qualifications include BE, MBA, UGC-NET, K SET, Ph.D. (Pursuing). He also has the credit of successfully completing the Executive program on Advanced Financial Risk Management from IIM-B.
He has published many research articles in national and international journals and has made many presentations in national and international conferences. He has over 12 years of cumulative experience in teaching and corporate work. His corporate stint includes working as an “Analyst” in Deutsche Bank. Before joining NSB Academy, he was working as an Assistant Professor at the Acahrya B- School. His area of teaching interest includes Quantitative Methodology and Finance.
Prof. Rajni Gupta
Prof. Rajni Gupta is a dynamic management professional with over 8 years of corporate and teaching experience. She has worked in FMCG sector as Assistant Manager and as Assistant Professor and Head of the Department in T- John Institute of Management & Science, Bangalore. She has presented papers in various national and international conferences and also her papers have been published various reputed journals including Scopus.
Prof. Rajni holds a PGDBM form the Indian Institute of Plantation Management and M.Phil. from Christ University. She is currently pursuing her Ph.D. in Marketing from Christ University, Bangalore.
Publication 1
Advanced technology with a high degree of accessibility of the Internet across countries has led to the emergence of e-commerce and m-commerce.
The global brands and the start-ups are equally attracted to this change in the way the goods and services can be marketed, making market access through the Internet a core part of the strategy for marketers. The same has led to various digital promotional techniques for customer engagement. Among various digital promotional techniques, gamification is one technique where customers are expected to play online games to win the reward points for getting discounts for their purchases. An attempt was made to identify various factors influencing the consumer behavioural intentions towards adoption of gamification as one of the means to get products at discounted prices. In this study, factor analysis was used to find the major factors that influence the consumer behavioural intentions to adopt gamification as one of the digital promotional techniques. The study found eight major factors that influence the adoption of gamification, they are Personal Perspective, Usefulness, Easy to Use, Price Consciousness, Perceived Critical Mass, Flow Experience, Awareness, and Personal Innovativeness. This study brought in a different perspective by exploring the role of possible factors influencing gamification adoption in the Indian market, helping marketers, the major factors, and their influence on the consumer's behavioural intentions of adoption of gamification as one of the digital promotion techniques.
Citation: Gupta, Rajni, and Kavita Mathad. "A Study of Factors Affecting Consumer Behavioural Intentions Towards Adoption of Gamification." Indian Journal of Marketing 47, no. 7 (2017), 7. doi:10.17010/ijom/2017/v47/i7/116471.
Article URL: http://indianjournalofmarketing.in/index.php/ijom/article/view/116471/0
It is believed that in the coming future the most important factor in any industry will no longer be technology or capital, but the environment (Sheth& Sinha, 2015).
This clearly shows that the main concern for any industry from any part of the world and also shows their concern towards future generations. To make sure that any action taken today does not limit the socio-economic and environmental choices to the future generation, the fundamental principle of sustainability has arisen (Trevena, Kaldor & Downs, 2014). Seeing the trend, Recently, the service industry has also started focusing on sustainability management. Green after-sale services in consumer durables have become an integral part of the service industry. Customer support determines the sustainable development by endorsing sustainable operations their services. Different customers perceive different values from sustainable services leading to their behavioral intentions. Therefore, the aim of this paper is to examine the relationship between perceived values i.e. Hedonic and utilitarian principles and customer's behavioural expectations. A total of 360 relevant questionnaires were obtained and regression was used to assess and check the hypotheses of the research. The study provides empirical evidence of effect of hedonic and utilitarian principles on the actions of customers. Finally, managerial implications are discussed and propositions are made for the future.
Citation: Gupta, Rajni, and Dr. Sreedhara Raman. "Sustainable After Sale Services: The Effect of Perceived Value on Customers’ Behavioural Intention." International Journal of Psychosocial Rehabilitation 24, no. 02 (2020), 1270-1282. doi:10.37200/ijpr/v24i2/pr200426.
Article URL: http://sersc.org/journals/index.php/IJAST/article/view/2075
E-commerce deals not only with the buying and selling of products or services online but it also includes many other activities, which are being performed on this platform, e.g. advertising and promotions.
Many digital marketers have started thinking on these lines to promote their products and services online and have come up with many innovative ideas of promoting the business with the use of wide array of upcoming technologies and techniques for enhancing the efficiency and effectiveness of their business process. Gamification is one such technique and it seems, it is proving to be one of the most successful promotion techniques for many companies, but the adoption of same by the customers depends upon various factors like consumer behaviour, demographic factors etc. Therefore, it is very important for any marketers to know the demography of the customers who are willing to adopt the gamification as mode of getting discounts while shopping online, Hence, an attempt is made through this study to understand the same for which different t test and ANOVA test were done accordingly to know difference in the behavioural intentions among different demographics.
Citation: : Gupta, Rajni. "Demography Correlates Behavioural Intentions of Customers for Adoption of Gamification." International Journal of Management, IT & Engineering 9, no. 6 (October 2019), 413-424.
Article URL: https://www.ijmra.us/project%20doc/2019/IJMIE_JUNE2019/IJMRA-15787.pdf
Today, in the digital world, internet plays a major role in lives of people as it has changed the way people live their life. In the past few years, there is a huge change in the usage of internet for day to day activities of people.
The growth of internet has provided unlimited opportunities and possibilities for marketers and consumers. Various businesses use internet for different purposes according to their requirements. Benefit appears to be equal on both customer side and the marketers’ side. As marketers’ can use this medium for providing instant information to their customers about their product or services or for online selling etc., where as consumers can purchase all kinds of goods online and get it delivered at their door steps, internet also enables online transactions for such activities. To do the same, customers use various electronic gadgets like laptop, smart phones, desktop etc. This study concentrates on finding the association between the gadgets and the frequency of shopping online. The study uses the chi square test to see association between the gadget used and frequency of shopping online. The results showed significant association between the two.
Citation: Gupta, Rajni, and Sreedhara Raman. "The Empirical analysis of Association between Electronic Gadgets used and Frequency of Online Shopping’." International Journal for Research in Engineering Application & Management (IJREAM) 5, no. 2 (May/June 2019), 324-327. doi:10.35291/2454-9150.2019.0055.
Prof. Divya Mathur
Prof. Divya holds a Masters Degree in Business Administration and Commerce. from Jiwaji University, Gwalior. She is currently pursuing her Ph.D. from Mysore University, Karnataka. She has over 12 years of teaching experience
Her area of research interest is Finance and Entrepreneurship that includes banking, stock analysis, micro finance, etc. Being familiar in these subjects, she has presented papers that have appeared in various national and international journals like International Journal of Management Research and Review, Commerce and Management- A Researcher’s Perspective-Editorial, National Seminar on “25 year of Economic Reforms: Issues, Challenges & Solutions,” etc.
Prof. Divya teaches Managerial Economics, International Financial Management, Accounting for Mangers, Entrepreneurship, and Capital Budgeting and Structuring.
Publication 1
The Experiences, Barriers and Success of Online classrooms during the COVID-19 Crisis: An Educators perspective in Indian Educational Institutions.
Citation: Raj, Abishek Santhosh, and Divya Mathur. "The Experiences, Barriers and Success of Online classrooms during the COVID-19 Crisis: An Educators perspective in Indian Educational Institutions."
Dr. M Thamizhselvi
Dr. M Thamizhselvi holds a Ph.D. in Human Resource Management from Bharathiar University, Coimbatore, and her academic qualification includes M.Com, MBA (Finance), M.Phil & KSET. She has over 9 years of teaching and research experience in the areas of Accounting, Finance & HR. She has participated and presented papers in various conferences and has published her research articles in various National & International journals.
Publication 1
Behavioral finance is the study of the influence of psychology on the behavior of investors or financial analysts. It is a psychological effect on investment decisions (Shefrin, 2001).
According to conventional financial theory, the world and its participants are, for the most part, cogent "wealth maximizers". However, there are many instances where emotion and psychology influence our decisions, causing us to behave in unpredictable or irrational ways. Investors' enthusiasm that drives the assets higher than that those justify is called as irrational exuberance. The key objective of this research is to analyze the stock price increase or decrease in a year and its correlation with investor’s behavior. The study also focuses to find out whether irrational exuberance is another reason for price rise of stocks. To narrow down this study, the three Domestic Systemically Important Banks (DSIBs) in India SBI, HDFC, and ICICI are chosen. Prior five years stock data are collected and graphed using moving average method to analyze the relationship between investors’ behavior and stock price. The study also focuses to learn the magnitude of behavioral finance, which is very imperative concept, should be focused by every company, financial institutions, and trading companies.
Citation: “Role of Behavioral Finance in stock market price movements- with special reference to stocks of D SIBs in India”, International Journal for creative research thoughts (IJCRT) ISSN: 2320-2882, vol 9, Issue 3, March 2021
The growing global apprehension on climate variation and sustainable development lead to paradigm shift in Indian markets. Growing consciousness on environment protection and green economy has absolutely changed the customers fondness in choosing the products.
Consumers started preferring green products over traditional products. As a result, many organizations started innovating and redesigning their product with green perspective. Thus, the concept of Green entrepreneurship slowly and progressively establishing strong hold in the Indian market. The main objective of this study is to explore the concept of green entrepreneurship. The study also aims to figure out the recent development or initiates taken by the organizations while implementing green entrepreneurship.
Citation: “Green Entrepreneurship- Advent of Green Entrepreneurs- Paradigm to Environmental Development”, International Journal for Research and Scientific Methods (IJARESM) ISSN: 2455-6211 Vol 9, Issue 2, February 2021
QWL can be considered as a set of approaches, methods, or technologies to develop and enhance the work environment to ensure a more productive and satisfied employees. Gender discrimination sneak into the workplace as well as society at different times.
Gender discrimination has become more common in work place but shown in a very subtle way. The main objective the study is to analyse the QWL among bank employees in the city of Bangalore. But the above discussed reason gave a need to analyse the QWL based on gender. For the purpose of this study, primary data was collected through quantitative method using a questionnaire. The sampling method used was random sampling technique. The statistical tools like T- Test analysis, Regression and factorial analysis is used for the analysis.
Citation: Thamizhselvi, M. "Gender difference and its impact on QWL (A study on banking sector, Bangalore)." TRANS Asian Journal of Marketing & Management Research (TAJMMR) 9, no. 2 (2020): 4-12.
https://www.indianjournals.com/ijor.aspx?target=ijor:tajmmr&volume=9&issue=2&article=001
The swift movement of the banking industry towards increased computerization in the1970s created competition between institutions. After 1990, because of Liberalization policies so many private sector institutions entered into banking industry.
The swift movement of the banking industry towards increased computerization in the1970s created competition between institutions. After 1990, because of Liberalization policies so many private sector institutions entered into banking industry.
Citation: “Effect of Job stress on QWL and Job performance- A comparative study between public and private sector banks in Bangalore”, IJBARR- International Journal of Business and Administration Research Review, EISSN- 2347-856X, ISSN- 2348-0653, Vol no: 1, Issue No : 10, April-June 2015, Pg: 101-105
Employee engagement, also called as worker engagement can be referred to as the binding of organizational members' selves to their job roles. In todays, globalized economy organizations had become more dependent on technologies.
The concentration of organizations on employees is becoming less. This arises a greater need to connect and engage employees with the work and to provide them organizational identity. Employee engagement plays a major role in the present era, where each and every contribution of employees is counted. Employee engagement programs will be yet another stepping-stone of success for the organizations. Employee engagement is all about creating a positive feel among employees towards organizational goals. Employees should feel satisfied and also proud to work in such an organization. The engagement programs will abet the organization to align the human activities to the organizations strategy. It is not just a process of engaging the employees productively. It also floors the way to ensure that the employees are motivated to put in their best efforts in achieving the organizational goals. The objective behind the current study is to explore and analyze the various employee engagement policies implemented by top companies around the world. The research also aims to give factors measuring employee engagement and suggestions to make an effective employment engagement programs.
Citation: Thamizhselvi, M. "INNOVATIVE HR PRACTICES IN EMPLOYEE ENGAGEMENT." CLEAR International Journal of Research in Commerce & Management 5, no. 4 (2014).
Prof. Swarnadeep Maity
Prof. Swarnadeep Maity holds an MBA in Financial Management from Bharathiar University and PGPM from National School of Business. He has a certification in Management from UGC-NET & KSET and also pursuing his Ph.D. from Xavier's Institute of Management & Entrepreneurship (XIME) in Finance. He has NISM certification in equity derivatives, investment analysis and portfolio management. He has earlier worked as an Equity Research Analyst at Mentis Capital and as a Relationship Manager at Religare Securities. His area of interest includes fundamental analysis, microfinance and derivatives.
Publication 1
Green Banking: A New Strategic Initiative for Growth and Sustainable Development.
Citation: Maity, Swarnadeep. "Green Banking: A New Strategic Initiative for Growth and Sustainable Development."
Prof. Abishek Santhosh Raj
Prof. Abishek Santhosh Raj is UGC-NET certified in Management. He Completed PGPM from National School of Business and received his MBA (Marketing) Degree from the University of Mysore. He holds a bachelor’s degree in Biomedical Engineering from Anna University, Chennai.
He is currently pursuing his Ph.D in Marketing from IIT Madras with his key area of research being B2B Branding. Further, his Research interests include Internal Branding, Marketing on Internet and Consumer Behavior.
His teaching interests include Brand Management, Services Marketing, Advertising and Promotion and Business Communication.
With prior experience as a soft skills trainer, he has passionately trained thousands of students in the areas of soft skills and Communication and delivered motivational talks across various Institutions in India.
Publication 1
Cold calling being one of the most preferred modes of sales strategies in the past, with all digital platforms setting in, is it still the best option a B2B service firm has?
To seek an answer to this interesting question is the purpose of this paper. The study seeks to understand the contributions of both the sales force and the digital marketing team towards lead conversion. The paper also aims to derive a sense-making model for lead conversion based on a few propositions of the study.
Citation: Raj, Abishek Santhosh, Shameem Shagirbasha, and Kumar Madhan. "A model for lead conversions through cold calling in startup B2B services firms in India: a sense-making derivation." South Asian Journal of Business Studies (2021).
https://www.emerald.com/insight/content/doi/10.1108/SAJBS-04-2020-0128/full/html
Prof. Aradhita Deb
Prof. Aradhita Deb is a PGPM from National School of Business and gold medalist. She also holds an MBA from Mysore University. She is currently pursuing her Ph.D. from IIT, Kharagpur in Marketing. She has done many projects on consumer behavior, online banking management, market research on various topics for companies like Kotak Mahindra, Oriens InfoTech and Techno India.
She has a good blend of corporate and teaching experience. She has worked as a Strategy and Planning Executive for south region at HCL Technologies before moving to teaching at St. Xavier’s College, Bangalore, as Assistant Professor of Marketing.
Publication 1
In the last few years, Neuromarketing has moved from a promise to reality, although with ups and downs.
Earlier traditional marketing research methods and strategies were used to analyze and study the consumer Behavior. But in some cases it has seen that the result is not that much effective and efficient. Now-a-days consumers are getting exposures to various information. It can be happened due to the exposure to the extensive use of advertisement, direct marketing or sales promotion. Therefore the wide availability of information makes a significant difference for the evaluation of products, selection of the product or decision making from the customer perspective. Therefore only by using the traditional marketing strategies were not enough to understand and study consumer behavior. In order to gain the competitive advantage and to sustain and grow in the intensified competitive market, market researchers began to work with the neuroscience. The application of neuroscience techniques helps the market researchers to understand and analyze various human activities which are related with the attitude formation, perception, learning or memory. The combination of neuroscience and traditional marketing strategies can give the results of studying consumer behavior which are more effective and efficient. This paper aims to do a systematic literature review from some of the National and International research papers in order to understand what kind of application of neuroscience has been done till date and what can be done in future.
Citation: Deb, Aradhita. “A Systematic Literature Review on Neuromarketing-A new Horizon of Marketing.”
Dr. Lee Schlenker
Dr. Lee Schlenker has over twenty years of banking and finance, telecommunications, and public administration expertise. Lee fosters insight-based decision-making in addressing the managerial challenges of artificial intelligence, digital transformation, and customer analytics. His client list includes Adecco, Axa-Winterthur, British Telecom, IBM, Microsoft, Oracle, NationBuilder, and the SAS Institute and several universities and business schools in the US, Europe and Asia.
Dr. Franchise M
Dr. Franchise M is currently managing over 40 partner universities. She is instrumental in organizing student exchange programs involving hundreds of students every year.
Dr. Marie Halene ABBO
Marie has worked as International Marketing Manager at Peirre Fabre Pharmaceutical group. She is the author of a new concept in branding 'Cause Co-Branding' and co-author of 'Pentacom'.
Dr. Aashish Mehra, Director
Dr. Aashish Mehra holds the position of Director in NSB Academy. He is an experienced Professor of Management with a demonstrated history of working in the Higher Education Industry with rich corporate experience in the past as an edge. He spent initial 12 years of his career with corporate companies. He has served in the renowned Management Institute like Prestige Institute of Management, Institute of Business Management, GLA University, Jaipuria Institute of Management, Allenhouse Business School and Theerthanker Institute of Management & Technology for more than 13 years.
Dr. Mehra is honored by many awards and accolades. He won Young Researchers Award (Management) in recognition of outstanding and admirable contribution to the management discipline as a researcher during Ph.D from Jiwaji University. He won ‘The Case Award’ at IIM Bangalore, Best Paper Award, The Best Presenter Award and several other awards. He was an invited Speaker and Session Chair at IIM Bangalore and Calcutta.