MBA + MIP

With International Immersion

Affiliated to Bangalore University Approved by AICTE

Admission Hotline: +91 93792 44007 / 04

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"𝗥𝗲𝘁𝗮𝗶𝗻𝗶𝗻𝗴 𝗕𝗿𝗮𝗻𝗱 𝗦𝗮𝗹𝗶𝗲𝗻𝗰𝗲 𝗗𝘂𝗿𝗶𝗻𝗴 𝗣𝗮𝗻𝗱𝗲𝗺𝗶𝗰: 𝗔𝗻 𝗨𝗻𝗽𝗿𝗲𝗰𝗲𝗱𝗲𝗻𝘁𝗲𝗱 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲"

NSB Academy is organizing a webinar on the topic "𝗥𝗲𝘁𝗮𝗶𝗻𝗶𝗻𝗴 𝗕𝗿𝗮𝗻𝗱 𝗦𝗮𝗹𝗶𝗲𝗻𝗰𝗲 𝗗𝘂𝗿𝗶𝗻𝗴 𝗣𝗮𝗻𝗱𝗲𝗺𝗶𝗰: 𝗔𝗻 𝗨𝗻𝗽𝗿𝗲𝗰𝗲𝗱𝗲𝗻𝘁𝗲𝗱 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲" by the eminent speaker Dr. Uma Gulati, Professor, Management Department Gitarattan International Business School, Delhi. Every brand aims to create its own identity and stand out from their competitors. To achieve this goal, brands should be able to shape the decision making of the consumers especially when it comes to choosing among multiple brands. It’s the Salience that is a vital factor for the success of the marketer. After attending this webinar, You'll be able to understand what exactly is brand Salience and what can brands do to attain higher salience.