On February 29, 2024, our MBA Marketing Specialization students visited MBT Hypermarket in Bangalore

This market visit aimed to bridge the gap between theoretical marketing knowledge and its practical application in a real-world retail setting.

By observing firsthand the store's layout, product placement and marketing strategies, students gained valuable insights into how marketing concepts are implemented to influence consumer behavior and drive sales.

This practical exposure will undoubtedly enhance their understanding of key marketing principles and their practical application in the dynamic retail industry.