On March 18th, 2024, our Marketing cohort (2022-24) set out on an enriching industrial visit to Ramoji Film City to broaden their understanding of tourism marketing

The students gain insights into how Ramoji Film City attracts visitors from across the globe. It also offered them a valuable chance to explore the marketing strategies utilized by this world-famous tourist destination. This firsthand exposure enabled students to connect theoretical marketing concepts with their practical application in the tourism industry.