On March 24, 2025, our MBA students of cohort 2024-26 attended an engaging guest lecture on "Implementation of AI in Marketing Practices and Recent Trends" by Debi Kar, Founder & CEO, Hyrgpt

The session delved into the transformative role of AI in marketing, exploring automation, predictive analytics and the latest industry trends. Students gained valuable insights into how AI is reshaping consumer engagement, campaign strategies and decision-making in the digital age.

A thought-provoking session that prepared our students for the AI-driven marketing landscape of the future!