On March 1st, 2024, Our PGDM students visited the "8th International Exhibition & Conference on Agri-machinery & Equipment - EIMA Agrimach India 2024" in Bangalore

This exhibition served as a valuable learning experience for our students, particularly in the context of their marketing studies.

The primary purpose of this visit was to provide our management students with firsthand exposure to the intricacies of trade fairs. By witnessing how firms leverage trade fairs and events as part of their promotional mix strategies, students gained insights into the "when, why, and how" of trade fair participation.

This exposure serves to complement their academic understanding of marketing principles with practical applications in the field. This international exhibition of EIMA Agrimach India 2024 will undoubtedly enhance their understanding of how companies utilize trade fairs and events to effectively engage target audiences and achieve their marketing goals.