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Mantra Journal for Management Thought and Practice
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Volume 1 · Issue 1

Published by NSB Academy, Bangalore

Sustainability through Digital Finance: An Empirical Study among Arts College Professors Using the TAM Theory.

Authors:  Libeesh PC, Dr. M Ashok Kumar
Published:  Sep 28, 2026

Augmented Reality's Influence on Purchase Intention in E-commerce

Authors:  NAGENDRAKUMAR TURAGA, Mohana Kumari Lankalapalli
Published:  Sep 28, 2026

Promotions and the Intention–Behaviour Gap under Economic Pressure

Authors:  Priyanka Pegu Narah, Dr THAMIZHSELVI M
Published:  Sep 28, 2026

Impact of Communication, After-Sales Service and Technology Support on Customer Loyalty: Evidence from Bangalore Retail

Authors:  Dr K R Kumar, D Prabavathi, Dr P K Anjani, Dr B N Sivakumar
Published:  Sep 28, 2026

A Comparative Analysis of the Financial Performance of Banking and IT Sectors in India

Authors:  AAMIR RASHID KHAN, Richa Sen
Published:  Sep 28, 2026

Intelligent Metadata Architectures: AI-Driven and Knowledge Engineering for Next-Generation Digital Libraries

Authors:  ANKA SETTY K, SUDHA H. T.
Published:  Sep 28, 2026