Sustainability through Digital Finance: An Empirical Study among Arts College Professors Using the TAM Theory.

The way people access, manage, and use financial resources has changed as a result of digital
finance, which emerged from fintech. Many studies have been conducted on fintech, but few
have focused on non-technical professionals like professors at arts colleges who are important
educators and social influencers. The study has used TAM (Technology Acceptance Model) as
a base to examine the sustainable financial behaviour of the selected population. Perceived Use
(PU), Financial Literacy (FL), and Perceived Ease of Use (PEOU) are used to predict the
Behavioural Intention to Use of College professors. It has also studied the impact of
Behavioural Intention to Use on Sustainable Financial Behaviour (SFB). A structured
Questionnaire was sent to the identified college professors for data collection, and data analysis
was done using 320 responses. The collected data were analysed using SPSS and employed
regression analysis. Correlation analysis was also used to test reliability by using Cronbach’s
alpha test. The test statistics show that PU, FL, and PEOU significantly impact the BIU, and
BIU’s impact on SFB is also significantly favourable, at almost 74%.