Dr Marie-Helene ABBO is Formal Professor and Academic Head of the International Programs of ESC Pau Group - a French Grande Ecole, she is a Doctor from the University of Delhi & University of Paris West.

Prior to joining the B-School, she was an International Brand Manager for a Cosmetic Brand in a French Pharmaceutical Company named Pierre Fabre -leader in dermo-cosmetics.

Her core competence is “Brand Management” having published several research articles in France and in the US. In India, Dr Mh ABBO has participated as an author in a book titled “Brand alliances: new Models of networking”

She was the manager of the France India MBA mixing a group of students from France and from India working together during one year. Dr Abbo found Business Projects involving the France India MBA students and companies such as EY, Airbus, Reliance, Decathlon, Altran, Accenture, Lune de Miel, DRT, Lumiplan,Schneider Electrics, JSoft, Bata and so on.

In 2014, she has published with Pearson Education, an academic book on Integrated Marketing Communication - IMC Pentacom. She describes Business Communication from numerous European and Indian brands.