Dr. K R Kumar is a Professor of Marketing at NSB Academy Bangalore, Karnataka. He holds a Ph.D., in Management Science from Anna University Chennai and MBA from University of Madras. His comprehensive area of research is Marketing and Operations. He has 23 years of work experience in Academic, Administrative (like IQAC, NAAC & NBA) and Research. He has a strong research background with 23 publications in National, International, Scopus and WOS journals. Under him Two research scholars have completed Ph. D program. Also, he has actively participated / organised in numerous conferences, FDP and workshops.