Prof. Chitranka holds Bachelors of engineering from NMAMIT, Diploma in Marketing from NMIMS, Mcom from Jain University, Masters in Arts in journalism & Mass Communication from Amity university Noida. He is also pursuing his Doctoral Studies in Social Media Management.

When it comes to Prof. Chitranka’s Professional qualifications, he is a Chartered Economist from AAFM (India), Chartered Public Relations Practitioner from CIPR (UK), Chartered Marketer from Chartered institute of marketing (UK) also a Prince2 Project management practitioner form Axelos, UK

Prof. Chitranka’s research determination is reflected in his publications in the field of management, featured in reputed journals indexed in Scopus, ABDC and the UGC Care List. His primary research interests include Consumer Behaviour, Internet Marketing and addressing high-impact social problems.